There can be a certain pressure in certain aspects of the business to chase this idea of a modern standard. This might be especially prevalent when it comes to technology and how the bar set by one company in a certain area is going to reflect poorly on those who fail to reach that point from then on. There are certain concessions that people will make in regard to the budget and size of the business, but the idea might still persist.
Is this a concept that you should operate around? Does chasing this modern standard risk straying from your original vision? Or can it help you to reach highs you’ve yet to see?
In App Development
Different businesses will place varying levels of importance on their dedicated app based on how integral it is to their business structure. For example, some companies might orbit entirely around an app’s function, in which case the refinement and polish here will need to be highly maintained for the company to maintain a good reputation. However, other businesses might see the app as something ‘extra’ to develop down the line when the means are available.
In either case, certain standards, such as loading speeds, the implementation of an effective API gateway, and a pleasant and understandable UI, these features are universal and can make a big difference when implemented with consistent quality.
In Gaming
The other area of technological development in which you might regularly notice this problem could emerge if you work as a game developer. Titles that appear and gain incredibly positive critical and commercial receptions are then looked to as new standards that every title after that released in the same genre is held to. This can be incredibly damaging to your confidence if you’re a smaller developer, but looking at the constraints you’re under as opportunities could be beneficial.
As in TV and film, when a smaller budget gives way to a greater focus on the use of available resources and a higher quality of writing, the same might be true here – and seeing what you have available as a genuine opportunity instead of baggage could help you to start feeling passionate about what is unique about your project.
In Customer Engagement
Customer engagement might not be as technologically focused as other entries on this list, but it’s important to understand how it can be driven by technology and how certain audiences might expect you to interact with them. Some of this will be down to your brand’s preferences and standards of industry that might not make you comparable to other businesses. However, when it comes to providing opportunities for feedback or clearly telegraphing areas of your business that are dedicated to offering support, lacking these could paint a more negative image than you intend.
Some developers will go as far as to opt for early access builds of releases or cloud-native software that can incorporate customers and users into the development process to a certain extent, but this isn’t going to work for every situation.
