The Ultimate Email Survey Guide – How to Gather Valuable Insights From Your Audience

Email survey tools are like goldmines for any business. Your subscribers have opted in to receive your emails and are likely invested in your company, so they’ll be more willing to answer your questions.

One way to encourage participation is by personalizing your surveys. It can be done using personalized text, custom images, web pages, and videos.

Create a great subject line

The subject line of your email survey is the first thing potential respondents see – and they often decide whether or not to open it. It is why it’s vital to write subject lines that are both compelling and appropriate.

Luckily, there are a few easy ways to make your survey emails stand out in the inbox. 

You can also personalize the subject line by including the respondent’s name. It will make them feel like you’re speaking directly to them, which is a great way to encourage them to respond.

Finally, you can incentivize your subscribers to complete the survey by letting them know they’ll receive a discount or freebie as a thank-you for their feedback. Just follow through on this promise if you want your survey to have any impact.

Include a call-to-action (CTA)

It is essential to include a clear call to action in your email survey guide. A well-crafted CTA is visible and oriented toward action, is significant, and is positioned in the center of the email to be easily clicked. The email content must clearly describe the objective of the survey and how the results will be used, and it is advisable to offer respondents a way to contact the company for further information or to follow up on the questionnaire.

In this feedback survey email, the subject line is concise and engaging, and the body of the email includes a direct CTA that encourages recipients to respond by promising them 2000 points for their time. The email also uses a consistent color scheme to make the CTA stand out against the rest of the content and enhance recognizability.

A CTA incorporated into the email is more likely to be clicked than one sent as an attachment or included as a link in a longer text. The email should incorporate the CTA in a visible location to all readers, and it should be easy for them to click on even when using a mobile device.

Include a link to your survey

Share your link in email, social media posts, and more. When respondents click the link, they’ll be redirected to your survey. You can also use a web link collector to create a custom URL to display on a page or app or include the survey as a widget on your website.

Web links are anonymous, but you can create custom conditional logic to capture customer details with every response (see this guide for more). You can also add properties within a web link’s settings that will be pulled into reporting.

When creating a web link, you can edit the link’s nickname to make it more identifiable. The name is used only for internal purposes and won’t be visible to survey takers. You can also choose whether the survey will be open or closed by default and set an exit page for when a participant reaches the end of your survey (the survey-level close message overrides this). You can also configure URL redirects and custom variables to customize your participants’ experience and track responses.

Make it easy to complete

The email sent out to invite recipients to participate in the survey should be clear, short, and easy to comprehend. It should also contain a thank you message, a deadline, and a direct call to action. In addition, it should be optimized to achieve a higher response rate.

The email should be mobile-friendly as most respondents will use smartphones to complete the survey. It should also include a progress bar at the bottom of the email to help them keep track of how far they have gotten in the survey. Lastly, it should be clear that their personal information will not be used for other purposes.

To encourage more people to take the survey, consider offering incentives, such as a discount or a chance to win a prize. It will entice more people to participate and give their opinion, which will help you improve your product or service. You can even add a field to ask participants for their email addresses so that you can send them a newsletter with the survey results.

Make it easy to share

Email surveys are a great way to gather valuable insights from your audience. However, they are only effective if you can get respondents to respond. To increase your survey response rates, there are a few things that you can do.

The first step is to make it easy for respondents to take your survey. It can be done by including a link to the survey in your email invitation. You can also add a call-to-action to your email, encouraging respondents to take the survey.

Finally, make sure that your email is designed well and mobile-friendly. It will ensure that your respondents can easily access and complete the survey on their phones or tablet.

Once you have done all of this, you should be ready to start getting responses! Remember to monitor your results and use your gathered data to improve your product or service. And remember to thank your respondents for their time and feedback! You can do this by sharing a copy of the results report with them or exporting a QSF file.