Social media are technology based platforms used for communication, interaction and profit making. The world of opportunities for personal growth and business development on social media is limitless. 

It is an avenue that brings billions of people with different cultures together through video, text and audio. Examples of popular social media are Facebook, Instagram, LinkedIn amongst others. 

Whatever your purpose is on social media, certain misconceptions may limit your growth. 

Security risks of social media

It is true that security risks pose danger to you and your activities on social media. Examples of security risks on social media are identity theft, phishing messages, fake followers accounts. 

Identity theft is simply when someone use your personal information like your name, date of birth, house address as their own. To avoid this, limit posting your information online.

Phishing is mostly seen in private messages. The message contains fraudulent links.

Followers are good but fake ones are bad for you. Especially if your brand is business, fake accounts hinders your reach, interaction and ultimately your social media goals.

Some Niches do not succeed on social media

Niches are not exactly particular to a social medium. Different social media favour different kinds of content, that does not mean that your niche won’t sell there. 

For example, YouTube allows video content. No matter your niche, you can’t interact with just text on YouTube. 

To succeed on any social media, your audience must be in the demographics. Another criteria for success is that you post quality contents that keep the audience hooked. 

The main goal of social media is marketing

Social media is not free so it is fair for users to continuously devise ways to monitize. However, that is not the only reason why people use social media. Reasons for using social media include but are not limited to to inform, inspire, and relieve stress.

People market their pages by social media influencing, hosting online events and simply promoting your business. To effectively monetize, Social Greg contains  strategic marketing services to optimize profits. 

It is also important to note that some social media are easier to monitise than others. Procedures and methods of marketing are unique to different media.

All social media are the same

This is not true. Infact, it is a common myth that one needs to be on every available social media. 

Every social media is unique according to content type and audience demographics. Those are what ought to determine the social media where you should be.

To save time, effort and money, If a social medium doesn’t not cater to your needs then you may not necessarily need to be there. 

There is Age barrier to social media

Being in the digital age does not mean that only young adults use social media. Social media embraces  different age groups. Again, the most important determinant of social media is the kind of content and mode of delivery.

Also, deep knowledge about technology is not a necessity. Most social media are easy to navigate hence almost anyone can use it. 

Social media protects young children. There are Age limits on most media. This is to protect children against cyber bullying, peer pressure amongst others. 

Huge following equal success

First, success means different things to people. Once you meet your social media goals (which doesn’t necessarily include large followings) then you have succeeded.

Although, social media influencing depends on followings. Large followings are not the only measure of success. 

Huge followings may be an aspect of a funnel in your marketing plan. In this case, followers are just a step. To increase your followers, be sure to interact with your followers, comment on their comments.

Social media are leading tools for growth. Misconceptions limit the extent of success that you could achieve while using social media.

Whether it is for personal purpose, business or organization goals, there are strategies to make it big on social media.